Islamabad, Country Chief of the United Nations Industrial Development Organization (UNIDO) Ms. Shadia Yousuf Bakhait on Thursday said Pakistan women possess great creative skills that need to be polished.
UNIDO will continue to contribute to the creative industry of Pakistan by organizing training workshops, seminars and events for the women entrepreneurs, she said.
Bakhait said that we will support Islamabad Expo 2012 being organized by Islamabad Women’s Chamber of Commerce and Industry (IWCCI) titled Women in Creative Industry.
The expo reinforces the idea of highlighting all the women adding great value to this critical sector, she added.
We will keep on designing new programs for women through close cooperation with the IWCCI and other partners to ensure their capacity building and proper visibility, said National Program Coordinator UNIDO, Shahina Waheed.
Pervain Khan, Head of Business Development, FWBL said, We are pinning high hopes in the mega event in which women from across Pakistan as well as Saarc countries are participating.
At the occasion, Samina Fazil said that female creative artisans as well as workers are underpaid and under-represented; they need more encouragement, collaboration, networking, promotion and guidance.
Women are facing imbalances including substantially lower returns than men do, she said.
Pakistani creative industry is lagging behind other sectors in the fight for gender equality; many leading institutions are suffering from a dearth of women in high-ranking positions, she observed.
Samina Fazil noted that women leaders have more consultative and nurturing approach but not enough of them made it to the top in the creative industry because of the lack of a welcoming environment.
She called for more Government-backed initiatives to ensure diversity and removal of barriers in different sectors for wider female representation.